Various Locations

Value   Confidential
Status  Complete 2015

Founded in 1977 by Hirotake Yano, Daiso is a 3400 strong chain of Japanese stores that offers customers a great variety of affordable product ranges including, kitchenware to DIY, stationery to cosmetics and a large range of Japanese food.

In collaboration with Springboard Design & Branding, we worked on the fit-out for their ‘new proposition’ stores in Australia. The new interiors comprise of vibrant light boxes exhibiting current products; reflective shop front cladding; illuminated letter set signage all work in unison with a strong store layout; and a focus on customer service to provide a holistic brand experience.


Baldasso Cortese