Fitness First

Various Locations

Value   Confidential
Status  Completed 2015

Baldasso Cortese is working closely with Fitness First to help redefine its brand. Our design goal is to create an open and interactive club environment that removes barriers and promotes a welcoming experience for the members.

The new clubs have clear and distinctive workout zones with dynamic colours and graphics to enhance mood and identity. Part of our strategy is to use natural materials and vertical gardens so members can work out in a healthy and natural setting. To fully improve our understanding of the customer experience the BC design team joined Fitness First for a small group training program.

Fitness First

Yvonne Qumi