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Our concept is inspired by the spectacle of the La Tomatina festival, where participants colour the streetscape and each other with red tomatoes.
To us, La Tomatina exemplifies passion, celebration and the worship of Spanish produce. In our display Ajar furniture is the produce, glowing red by night, suspended in and on a ‘sea’ of red by day.
We imagine Johnson Street post festival. Exploring beyond the shopfront, the sales counter is also splatted with red and fresh tomatoes displayed amongst the stores furniture ‘produce’.
See more images here